As rents rise and rental demand stays strong in Chicago, renters are more selective about where they choose to live. If you’re a landlord or property manager in this dynamic market, understanding what’s important to Chicago renters today can help you make your property more appealing for years to come. Here are some key insights […]
Dynamic Lease Pricing – Why It’s Important and How to Do It
The practice of dynamic lease pricing involves adjusting apartment valuations to reflect ever-changing market conditions. Specifically, the practice allows property managers to utilize readily available data to potentially set a higher price during periods of greater demand and a lower price when demand dips — think “surge” pricing.